Can you hear the tip-tapping of 1,000 pairs of Jimmy Choos?That's the well-heeled stampede to Harvey Nichols, where anti-ageing perfume Ageless Fantasy has just launched.His research takes the idea of clever perfumes further into the realms of the fantastic.'We have discovered a spicy floral smell which makes men see women as up to 12lb lighter,' he adds. 'The odour of green apple and cucumber can make a room look bigger, and the smell of a barbecue makes it seem smaller,' says Hirsch.: White flowers contain the magical molecule indole, and tuberose the most of any material. There is a wonderful story about Jean Paul Guerlain having tuberose in his room overnight and having to place it outside on the terrace in the early hours as he was on his own.: Dr Hirsch and his team did a test to see if perception of body weight could be affected by scent.Perfumes work by affecting the human sub-conscious, some scientists say 'We are simply correcting a natural physiological process with our perfume,' says Kumar Ramani, president of Harvey Prince. We searched for the opposite effect.' The result is an overpowering perfume which masks the aroma of age.Ingredients include tropical fruits and pink grapefruit as research suggests that men traditionally associate these with younger women.' Neuropeptide Synergy, with its hefty price tag of £215, works on an even more sophisticated level involving pheromones. They elicit non-detectable odours which affect the behaviour of people around you,' explains Dr Perricone.
Dab it on your upper lip, say its manufacturers, and it is claimed your memory will sharpen, your self-confidence rise and your mood improve.I went to a speed-dating event and had to ask a man to get away from me three times - though I suppose he might have been desperate.I was also asked on a second date by someone I rather liked.Women were sprayed with different perfumes and men tried to estimate the women's weight.When the woman wore a floral and spice odour, it reduced the perception of her weight by an average of 4lb. He barely glanced in my direction as he nodded weary agreement.