“But on the other hand, Tinder just doesn’t feel efficient.
I’m pretty frustrated and annoyed with it because it feels like you have to put in a lot of swiping to get like one good date.”I have a theory that this exhaustion is making dating apps worse at performing their function.
In 2016, dating apps are old news, just an increasingly normal way to look for love and sex. Of course, results can vary depending on what it is people want—to hook up or have casual sex, to date casually, or to date as a way of actively looking for a relationship.“I have had lots of luck hooking up, so if that’s the criteria I would say it’s certainly served its purpose,” says Brian, a 44-year-old gay man who works in fashion retail in New York City.
The question is not if they work, because they obviously can, but how well do they work? “I have not had luck with dating or finding relationships.”“I think the way I’ve used it has made it a pretty good experience for the most part,” says Will Owen, a 24-year-old gay man who works at a marketing agency in New York City.
But the company’s own research, combined with the the app was also “bleeding users” and had “plummeted to a 1.5 star rating,” which could have had something to do with it.) In advance of their relaunch, they publicized some of their own damning statistics on
“81 percent of Hinge users have never found a long-term relationship on any swiping app”; “54 percent of singles on Hinge report feeling lonely after swiping on swiping apps”; “Only 1 in 500 swipes on Hinge turn into phone numbers exchanged.”Mc Leod has noticed the same waning of enthusiasm that I have.
And he realized, he says, that “the idea of being one swipe away from a potential mate kind of lowers the meaning of potential interaction.”Hinge, originally, was a swiping app very similar to Tinder except that it only offered you people who were connected to you through Facebook friends.
“We have people in for focus groups all the time, and we do surveys, and since probably like 2014, it seemed like there was this sort of declining satisfaction over time in these services,” he says.
“And I think it’s really hit a low point.”Whenever using a technology makes people unhappy, the question is always: Is it the technology’s fault, or is it ours?
titled Nancy Jo Sales’s article on dating apps “Tinder and the Dawn of the ‘Dating Apocalypse’” and I thought it again this month when Hinge, another dating app, advertised its relaunch with a site called “thedatingapocalypse.com,” borrowing the phrase from Sales’s article, which apparently caused the company shame and was partially responsible for their effort to become, as they put it, a “relationship app.”Despite the difficulties of modern dating, if there is an imminent apocalypse, I believe it will be spurred by something else.
I don’t believe technology has distracted us from real human connection.